Andrew Goodwins Theory (6 principles)

Andrew Goodwins theory (6 principles)

1. Music Videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band)
2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting)
3. The is a relationship between music and visuals (either illustrative, amplifying, contradicting

4. The demands of the record label will include the need for lots of close ups of the artist and artist may develop motifs which recur across their work (a visual style)

5. There is frequently reference to notion of looking (screens within screens, telescopes etc) and particularly voyeuristic treatment of the female body.
6. There is often intertexual